It is an Indian consumer electronics company whose headquarters is situated in Gurugram, Haryana, India. At firstly, it was established as an IT software company operating in the embedded devices domain, and then later they entered the mobile handset business.
According to rumors it has come to know that the company is planning to launch three new smartphones in India soon, including a budget phone with “premium” features and “modern look” respectively.
The company is leaking the information about the launch through its social media channels ahead of any official announcement. The company launches its last smartphone in the country in October, and it is listed online with a price tag of just Rs. 8,199.
To boycott Chinese product company is using hashtags like #MadeByIndian and #MadeForIndian in its tweets to support the ongoing sentiments in INDIA.
But the company doesn’t give any information regarding its manufacturing whether it is in India or outsourcing from a manufacturer in China.
The MICROMAX company also mentioned that it has a new device in development with premium features, “thoroughly modern look and budget-friendly.”
The company also proclaimed that they are working hard and soon we will come up with something big. So Stay tuned! and Stay Connected with us.
The company is also going to launch three new phones in total that all of them will be available under the price of Rs. 10,000 only.
As the Co-founder of the company Rahul Sharma even established a sub-brand called Yu Televentures in December 2014.
The company is trying to make a comeback in these times. Yet to know it is very difficult and full of challenges of the company, not only for MICROMAX but also for the other companies too. In the market, there are many brands which are holding over 75 percent of the market, which will only make it harder for Micromax a lot.
As you know it was once a king in the market. Previously,
The gurugram-based company even became the tenth-largest smartphone company so far over a wide in the third quarter of 2014.