Xiaomi continued to lead the smartphone market in the 2018Q1 by doubling its volume year on year. Also, its continuous efforts to expand offline footprint has helped get visibility for the brand, thus ensuring wider availability. In line with the duty hike on populated PCBs, Xiaomi announced its big move towards local manufacturing by setting up its first SMT (Surface Mount Technology) facility in Tamil Nadu in April 2018.
Xiaomi increased its share of total retailer shipments from 32% a year ago to 53% in 2018Q1.
Xiaomi is in a unique position with a diversified channel approach and strong demand in each of the channels.
Xiaomi maintained its lead in the market for the second quarter in a with further expansion in the offline channel and popularity of its models such as Redmi 5A and Redmi Note 5.